TikTok is introducing a fresh option that enables them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the platform announced that it now features more than 1 thousand million AI videos.
Testing and Rollout
This change is undergoing trials over the coming weeks before a widespread release. This development comes amid a increase in AI content, driven by recent content generation software.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing content creators on a competing service primarily display AI-generated videos. A significant portion of this output is classified as low-quality AI content, a label for poor-quality, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that many people enjoy content made with AI tools, from computer-generated images to educational videos, and we intend to offer the community the option to see more or less of that, according to their own preferences,” said a company executive.
AI on the Platform
TikTok disclosed that there are now 1.3bn videos on its service tagged as made with AI. Overall, more than 100 m videos are added to the app each day, making clips made by AI a limited percentage of its complete catalog.
Customizing Your Feed
Users will be capable of reduce or increase the amount of artificial media they see by opening the “manage topic” setting in the app and picking the AI content topic. Additional categories that currently be adjusted under the tool include politics, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s policies mandate creators to identify “realistic” artificially created content, and it forbids malicious deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.
Additionally, the platform will from now on attach an AI-generated label to content made using its built-in AI features, or detected by an collaborative effort for identifying artificial media. This action is aimed to help prevent users from trying to evade the tagging system.
Responsible AI Funding
The platform is additionally establishing a $2m educational fund for specialists and institutions to produce educational content about ethical AI use. This project will support charitable organizations specializing in educating programming and robotics.
Moderation Strategy
TikTok has supported its safety measures, amid controversy over plans to cut jobs for a large number of content moderators in the UK. It is expected to cut hundreds of positions in its content moderation division in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A company official explained that people-led review would continue to be important, but automated tools can protect employees by eliminating the most harmful content before it gets reviewed by people. The platform stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is where a extensive automated help is really helping us work at speed.”
